TIMELESS. AUTHENTIC. CONFIDENT.
Levi’s is a pioneer in the denim industry, all while remaining true to its core values.
In These Jeans, every move feels right.
Designed to fit your lifestyle.
Staying Relevant
Levi’s continues to be relevant and loved by all generations. How so? Levi’s brand strives to be innovative by staying connected to current fashion trends and highlighting their unique heritage. Levi’s brand celebrates self-expression, curiosity, inclusivity, and creativity. These attributes are present in Levi’s brand positioning and have built up their reputation in a positive light.
Core Values
Levi’s core values are truly to be timeless, authentic, and confident. These values are reflected in Levi’s messaging and visual identity across all platforms. The brand aims to connect with its audience on a personal and meaningful level. To achieve this, Levi’s continues to understand its audience and incorporates their voice into its brand positioning.
Levi’s in the Wild!
See what real people are wearing, and find inspiration for your next outfit.
@FrancescaPiovani
@RhyeMoore
@HelgaSteiner
@LilyLawrence